American Board of Pediatrics Directly Markets to Parents

Well, it’s official. The American Board of Pediatrics has officially jumped the shark. Faced with the reality of┬áthousands of pediatricians refusing to buy the American Board of Pediatrics MOC program, they’ve taken a page from Big Pharma: direct-to-patient advertising. When Big Pharma can’t convince doctors to prescribe an expensive or useless product, they create a … Continue reading American Board of Pediatrics Directly Markets to Parents